BBA in BA

Two students looking at a computer and talking

The Department of Information Systems and Analytics offers an academic program that leads to the Bachelor of Business Administration (BBA) degree with a major in Business Analytics (IS). The BBA degree in IS at Texas State University specializes in providing a leading-edge, highly marketable information systems education. 

In order to graduate well-rounded and data-driven business analytics professionals, the curriculum for a BBA in BA includes a variety of courses in Accounting, Finance, Management, Marketing, Economics, and Information Systems in addition to the courses offered in Business Analytics.

Becoming an BA Student 

BA Concentrations

BA concentrations will provide students with domain-specific data analytics skills.

Career Options for Our Students

  • Business analyst
  • Data analyst
  • Data scientist
  • Operations analyst
  • Business Intelligence analyst
  • Supply chain analyst
  • Marketing/financial analyst

Why Texas State?

STEM Designated

With a focus on technology and analytics skills.

Thriving Tech Hubs

Near major cities including Austin and San Antonio.